caffè liberty

In 1993 the second brand “Liberty” is registered, coinciding with the entrance in the vending channel and with the aim to avoid a distributive “conflict” with the traditional channel. The first product “Liberty” has been the coffee beans for the automatic distribution and, only later, after the success obtained on the market by the raw blend, used for the roasting, the processing of pods in filter paper starts. The brand “Liberty” such as “Caffè Gioia” brand, includes the lines Bar, Family and Automatic Distribution.